AVL North America

  • Marketing Coordinator (Writing & Content creation focus)

    Job Location US-MI-Plymouth
    Posted Date 2 weeks ago(2 weeks ago)
    ID
    2018-2193
  • Overview

    The marketing coordinator will assist the marketing manager/supervisor with a variety of day-to-day and long-term projects, including campaign creation, event organization, writing and design. He or she will be a flexible self-starter who (1) communicates clearly, (2) multitasks gracefully and (3) manages time effectively. A successful marketing coordinator will take ownership of deliverables and have pride in the quality of their work.

     

     

    Applicants must be currently authorized to work in the United States on a full-time basis. Employer will not sponsor an applicant for a work visa for this position.

    Responsibilities

    • Write, design and distribute public relations and promotional materials – such as brochures, news releases, articles, newsletters, Google AdWords advertisements, social media posts, etc. – with clear, targeted messaging.
    • Help maintain North American affiliate website with current articles, photos and event information.
    • Organize/design email campaigns and event invitations using Salesforce and Marketing Cloud.
    • Create compelling, attractive presentations along with other AVL team members.
    • Keep up-to-date on new global marketing processes/tools for CRM, media storage, etc.
    • Maintain and facilitate contracts, calendars and schedules for tradeshow, advertising and promotional activities.
    • Coordinate internal stakeholders to execute events smoothly from research and booking space to shipping and logistics.
    • Help organize and provide onsite support at select events.
    • Work with purchasing and finance departments to order promotional items, pay invoices, etc.
    • Assist in daily competitive research and evaluate new marketing opportunities for events.

    Qualifications

    • Bachelor’s degree (marketing/communications concentration preferred)
    • 0-2 years of experience
    • Strong attention to detail and emphasis on quality
    • Experience writing clear, compelling copy for print and digital use
    • Computer skills:
        • MS Word, Excel, PowerPoint and Outlook
        • Adobe Photoshop, Illustrator, InDesign and Acrobat Professional
    • Beneficial experience:
        • Graphic design
        • Photography and videography skills
        • Tradeshow and event coordination/logistics
        • Digital analytics experience

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